10 years in the wake of appearing a superior line to contend with German extravagance brands, Lexus is reinforcing its track-centered portfolio.
Toyota’s upscale division is apparently intending to dispatch energetic, high-drive renditions of its fabulous tourer and SUV inside the following couple of years.
Charged as the “most perfect articulation of the brand’s execution potential,” Lexus appeared the F identification in 2008 to charm sports vehicle aficionados, more youthful clients, and greater spenders to the staid brand. The lover lineup is entrusted with contending with BMW’s M division and Mercedes-Benz’s AMG sub-mark, and also Audi’s S and RS and Cadillac’s V arrangement.
Not long ago, Lexus discharged a couple of tenth commemoration versions—for its GS and RC roadster—to rally enthusiasm for the lineup with more costly and elite models. It’s topping the quantity of RC F tenth Anniversary Edition models sold in the U.S. at 240 units. The GS F tenth Anniversary Edition is even rarer, with just 100 accessible available to be purchased in the U.S.
Presently, the 467-torque renditions of the GS and RC are the main models Lexus moves under its F identification, however the line additionally incorporates the LFA, the brand’s sole super vehicle. Best known for its Yamaha-tuned fumes note and 4.8-liter V10 motor, the 553-torque super vehicle sold for $375,000 a pop. Lexus made just 500 units amid its two-year generation run, from 2010 to 2012.
The $89,350 GS F tenth Anniversary Edition is evaluated at a $5,000 premium over the ordinary model. The RC F partner begins at $80,810, about $16,000 more than the standard form. For the additional cash, purchasers get triple bar headlights and Park Assist, and in addition blue carbon-fiber inside trim, blue cowhide sport seats, blue calfskin accents, and matte dark paint.
An a lot pricier model could be straightaway. Car media in Europe and Japan announced recognizing a model for a F variant of the fresh out of the box new’s LC terrific tourer performing street tests. The vehicle, which insiders hypothesize could top 600 strength and cost upward of $200,000, would fill in as the lineup’s leader show. In the mean time, Lexus hasn’t discounted making a creation model of the sumptuous, rose gold LF-1 Limitless SUV idea it uncovered at the Detroit Auto Show this year, conveying the F identification treatment to the car business’ quickest developing section.
A Lexus representative declined to remark.
The high sticker costs and constrained accessibility are intended to support the brand’s selectiveness. In spite of the fact that the F mark hasn’t increased critical footing against its German adversaries up until this point, the line has developed Lexus’ allure past its conventional client base, said Karl Bauer, official distributer of Kelley Blue Book.
“The brand is endeavoring to upgrade its picture as an enthusiastic option in contrast to European extravagance brands, and you can’t do that without an execution division,” Brauer said. “These updates aren’t at indistinguishable dimension from BMW and Mercedes’ as far as forceful strength overhauls, yet they’re a decent begin.”
In general, the F mark hasn’t pulled in a minimum amount of more youthful clients. The middle age of a Lexus client has expanded four years, to 62, since the F line appeared, as indicated by AutoPacific’s New Vehicle Satisfaction Study. Be that as it may, the elite line has given customers an option for expressive and restless extravagance vehicles.
“That wasn’t the situation ten years prior,” said Ed Kim, VP of industry examination at AutoPacific. “For a long time, Lexus items were related with calm, spoiling extravagance. Alongside that came an inexorably stodgy picture.”